Chipotle

Billboard Campaign

This Billboard Campaign was a result of a copywriting assignment to create 100 different headlines for the same company. In this assignment, I narrowed it down to one headline and revised it into the copy pictured. My goal for these billboards was to create something interactive with a though provoking question involving products chipotle provides. The best way to do this, in my opinion is to spark conversation. Whether its a family bored out of their minds on a road trip or a business professional, the hope is the questions will stick to the audience far beyond passing the billboard.