Blue Deer Cookies

This campaign was for Blue Deer Cookies, a local dessert shop in Boone, North Carolina. The ads target two different market segments. The first segment is "local enthusiasts" which are older millennials with disposable income willing to splurge on local establishments. The second target market is college students that are looking for a quick treat not too far from campus. The workforce in Boone being mostly older millennials and the proximity of Appalachian State University to a Blue Deer location make these segments ideal targets for Blue Deer Cookies.